Shopify · Design · Search
A home & kitchen retailer
A storefront redesign and a full search programme for a retailer with showrooms across Metro Manila, carrying some of Europe’s oldest kitchen and homeware houses.
The brief
The retailer’s shelves hold European brands with centuries of heritage between them; its website did not carry itself the same way. Shoppers who would happily spend on a premium kitchen were arriving at a storefront that undersold everything in it, and search engines were finding even less, because the product catalogue said little that could be indexed, cited, or compared.
A premium storefront is a promise about everything behind it. This one had to look the part before the search work could be worth finding.
The work
The redesign
A front-end redesign of the Shopify storefront toward the luxury register its brands expect: typography, spacing, photography treatment, and rebuilt FAQ and showroom-locations pages that answer what shoppers actually ask.
Product content at scale
The catalogue rewritten in batches, brand by brand, each batch through executive approval before it ships, so hundreds of products gain descriptions that a shopper wants to read and a search engine can understand.
Structured data
Schema across products and pages, so that Google, and the AI assistants people now ask for “the best cookware in Manila,” can read the catalogue rather than guess at it.
Every showroom, findable
A Google Business Profile stood up and managed for each showroom across Metro Manila’s malls, so that every location answers for itself in Maps and local search.
Where it stands
The programme is live and in its early months: content batches shipping, profiles verified, redesigned pages rolling out. [Add numbers here once the first quarter’s search data is in.]