App Reviews What using Claude’s skills and plugins for client work actually looks like May 2026 · 4 min read Most of what gets written about AI tools for freelancers describes them in the abstract: assistants that draft, summarise, automate. What that misses is the more mundane, more useful thing that happens once you’ve used…
Behind the Work The travel guide that became most of a hotel’s search traffic July 2026 · 6 min read Kahana Baler, Baler, Aurora. Photograph mine. When I built the website for Kahana Baler, a small surf bed and breakfast in Baler, I wrote one page that had nothing to do with rooms, rates, or…
AI Search What AI search changed about the way I write July 2026 · 5 min read For most of the time I have been doing this work, writing for search meant one thing: earning a place in a list of ten blue links, and trusting that someone would click through to find the actual…